SBS Shingle Technology – High-Resistance Architectural Shingle Options

July 7th, 2017 by IFI Admin

SBS Shingle Northgage Certainteed by Premier Roofing and Exteriors Grand Rapids MI

Premier Roofing & Exteriors recently completed this SBS Shingle Roof in Grand Rapids, MI using CertainTeed’s new Northgate product, which is impact-resistent and an excellent choice for cold weather application for durability.

Premier Roofing and Exteriors knows that West Michigan weather can be rough on asphalt shingles. That’s because our rapid response team is often first on the scene to repair storm-damaged roofs in Grand Rapids and surrounding areas.

We’re excited to share the latest roofing technology to combat hailstones and high winds. You may have heard about SBS Shingle technology, but are wondering if it’s the right choice for your home. Here’s a review of the manufacturing process, plus two of our favorite high-resistance architectural shingle options.

What Is SBS Shingle?

SBS stands for styrene-butadiene-styrene shingle, which means the asphalt is blended with polymer, creating a more flexible, thermal-resistant and crack-resistant product. The  (SBS) polymers add rubber-like characteristics. The end result is more flexible, can be installed in lower temperatures, and retains surface granules better than standard shingles.

Although SBS has been used in commercial roofing for many years, its use in residential shingles is a relatively new trend, prompted in part by promotion from insurers together with homeowners seeking greater longevity in roofing materials. One manufacturer, CertainTeed, for example, estimates the SBS adds 10-years of lifespan to the average roof. Atlas’ StormMaster has been around since the early 90s. But many viewed these as niche products. That’s changing. SBS Shingle has been enjoying a surge of popularity, with new manufacturers entering the game in recent years.

This expansion of the premier shingle lines throughout the industry means more choice and style options for homeowners. SBS Shingle is a perfect candidate for West Michigan roofs that endure extremes in temperatures and stormy weather. And now it’s available in beautiful, designer styles such as shake and slate look-alikes.

StormMaster high impact shingles shown to illustrate Premier Roofing and Siding Grand Rapids designer shingle optionsAtlas StormMaster Shingles

Atlas StormMaster® shingles are designed to resist the harshest weather conditions including high wind, pounding rain and destructive hail. StormMaster® shingles are made with a rubberized polymer, styrene-butadiene-styrene (SBS), specifically designed to make the shingles flexible, strong and durable. SBS modified asphalt shingles deliver unique benefits like superior impact, wind and water resistance.

During the manufacturing process, the SBS bonds to other raw materials in the shingle, creating an elastic network that behaves like rubber, allowing it to flex when impacted. StormMaster Shake & Slate Class 4 Impact rated shingles from Atlas are not warranted against hail, but they will better resist the damaging impact that comes with hail when compared to standard asphalt shingles.

In addition to impact-resistance, StormMaster® shingles feature Scotchgard™ Protector from 3M, which helps prevent the appearance of black streaks caused by algae. Additionally, StormMaster shingles are built with HP Technology, featuring a 130 mph wind limited warranty.

Ed Todd, Director of Product Management for Atlas Roofing, says their SBS-modified shingles resist cracking and shrinking in both hot and cold weather climates.

“SBS causes our shingles to withstand weathering longer,” says Todd. “We use SBS in our StormMaster line because the SBS provides better adhesion to hold the surface granules better, and it also causes them to weather longer. The granules stay on the shingle longer than with conventional blown asphalt.”

In one of the required ASTM tests, the fan-driven wind is blown at 110 mph onto the shingles for two hours straight in an attempt to blow the shingles apart. In another ASTM test, wind gusts are blown onto the shingles to replicate wind storms of up to 150 mph. In hail storm tests, Atlass drops steel balls up to 2″ in diameter from 20 feet above the shingle to try and crack it.

CertainTeed Northgate SBS Shingle

This year, popular manufacturer CertainTeed came out with its version of a SBS modified asphalt shingle. The rubberizing aspect of SBS allows greater flexibility so the shingles resist cracking even in extreme cold-weather, allowing for year round application. SBS also offers superior granule adhesion which is one of the key components in protecting the shingle against the elements.

Features & Benefits

  • Class IV Impact Resistant, the highest rating available
  • Greater cold-weather flexibility
  • Increased ductile properties and granule adhesion
  • Enhanced crack resistance
  • Better weatherability
  • Shrink resistance

Both products are great options to create beautiful, storm and wind-resistent roofs that will last longer in West Michigan weather. Talk to one of our estimators for samples and recommendations specific to your home by filling out our FREE ESTIMATE form.

What To Do After a West Michigan Storm…

June 28th, 2017 by IFI Admin

One hallmarks of a West Michigan summer is the occasional violent storm. Do you know what to do if your roof is damaged by wind, rain or hail? In this video, two pros from Premier Roofing and Exteriors explain the best steps to take to prevent further damage and experience a smooth insurance claim. Don’t go it alone, and don’t DIY dangerous roof work. Call Premier for rapid storm response and professional evaluation of West Michigan storm damage. Premier is a trusted name in the insurance industry.

Home Show Recap – Time to Design Your Dream!

March 7th, 2017 by IFI Admin

We had a great time at the West Michigan Home and Garden Show over the weekend. If you missed the home show or didn’t have a chance to stop by our booth, check out the quick video below where Josh Bell will fill you in on some of the favorite trends in new roofing and siding materials. Talk to us if you’d like help give your home a complete makeover, or about any of your roofing, siding and window needs!

Explore Roofing and Exterior Home Renovations at the West Michigan Home and Garden Show in Grand Rapids

February 13th, 2017 by IFI Admin

Roofing, Siding and Window Renovation diagram showing scope of work by Premier Roofing and Siding pro team in Grand Rapids, MI

Premier Roofing and Exteriors will be welcoming visitors their booth at the West Michigan Home and Garden Show Thursday, March 2 through Sunday, March 5 at the DeVos Place in Grand Rapids, MI. Stop by to see the latest roofing surfaces popular for West Michigan weather, including lifetime shingles, standing seam metal options, cedar shake and slate. Learn how you can save up to $500 off your next project.

Premier will also be available to discuss the latest home renovation products to give your home a full makeover, from vinyl siding that looks like batten to vinyl replacement windows to light up your favorite spaces.

Home Renovation Trends in Roofing & Siding in 2017

“There are so many options today to beautify your home and save on energy costs and future maintenance at the same time,” said owner Ryan Balcom. “We’re really excited about some of the new material options offered by our product partners — the quality keeps going up, and the comparative costs of materials is coming down,” Balcom said.

For example, CertainTeed has introduced Belmont Luxury Shingles that replicate slate roofing for a fraction of the cost of genuine slate, and are far more cost-effective to use than their synthetic predecessors, Balcom said. (See our review here.)

As baby-boomers age, home renovation experts are finding more people wanting maintenance-free exteriors that will outlast retirement. Lifetime shingles and new siding options, or longevity items like metal roofing, have become increasingly popular. Stylish designs are achieved by using a mix of products to bring out the natural beauty of your home’s architecture and setting.

Stop in and say Hi to our team of Roofing and Exterior pros!

“We love helping people design their dream renovation,” said Balcom. “We’re locally-owned and are proud to have helped more than 5,000 homeowners in Grand Rapids, Holland, the Lakeshore, and other areas of West Michigan transform their homes.”

In addition to planning your dream renovation, the Home and Garden show features lots of fun activities for the whole family. On Saturday, there’s a Pancake Breakfast from 9 a.m. until 11, and kids get in free till noon. The Blandford Nature Center will give a LIVE Birds of Prey Presentation from 1-2 p.m. Throughout the weekend, the seminar schedule features tips on organization, gardening, cooking and more.

Admission is as follows, and tickets can be purchased online here.
Adult – $10 | Child (6-14) – $4 | 5 & Under – Free
Multi-Day Pass – $20 – come and go as you please for all four days of the West Michigan Home & Garden Show! Available only at the DeVos Place Box Office.

Premier Introduces Affordable Slate-styled Shingles Rated for West Michigan Weather

February 13th, 2017 by IFI Admin

Have You Always Wanted a Slate Roof, But Were Afraid of the Cost?

Many of our customers around Grand Rapids and West Michigan love the look of a slate roof, and Premier Roofing & Exteriors is pleased to present a rugged and cost-effective alternative. Belmont Luxury Shingles are specifically designed to match the aesthetic of slate roofing at a fraction of the cost. They stand up to the brutal Michigan weather while altogether eliminating the maintenance a slate roof demands.

When it comes to replicating the authentic appearance of natural slate, Belmont™ truly hits the mark with its rich hues and high contrast shadow lines. This luxury shingle’s layered construction and blended coloration artfully emulate the classic slate roof look West Michigan homeowners are looking for. Belmont™ Luxury Shingles are made from top-grade roofing asphalt that is reinforced with a strong fiber glass base mat, built to endure and come backed by a lifetime-limited manufacturer warranty. Read the rest of this entry »

Premier Difference: What Makes This West Michigan Roofing & Exterior Company Right for You?

February 13th, 2017 by IFI Admin

As Dave Ramsay says, “For Affordably Quality, Choose Premier.”

Premier Roofing and Exteriors has earned high praise for its quality workmanship and competitive pricing in more than 5,000 homes across West Michigan. This introductory video will show you what sets Premier apart from the rest: from local ownership to passionate staff craftsmen and women.

Transcript for those using assistive technologies:

I’m Ryan Balcom, owner of Premier Roofing and Exteriors, serving Grand Rapids and West Michigan. We’re family-owned, local, and like any service company, we’re only as good as our last job.

We’re different from other home improvement companies because of our people, our passion, and our solutions. I hire professionals that’ll treat your home like it’s their own.

We employ our teams year-round to keep the best talent with the most experience. Our state-certified professional estimators won’t give you a hard sell — they’ll give you solutions on your budget and your timeline.

We love what we do, and we enjoy making homeowners happy. With every Premier project, you can expect first-class workmanship from passionate craftsmen. It’s why 5,000 homes in West Michigan have Premier roofs and exteriors.

Why not add yours today?

Premier Difference: Locally Owned, Quality Craftsmanship, No High-Pressure Sales

February 13th, 2017 by IFI Admin

Premier Roofing and Exteriors has helped more than 5,000 homeowners in West Michigan get the high-quality results they want at an affordable price. How do we do this? It starts with a professional estimate, includes volume purchasing to keep material costs low, and concludes with beautiful and long-lasting roofing and siding installations. Check out the video below:

Transcript for those using assistive technologies:

We don’t give away free windows to set a high-pressure sales appointment. But we do give free, professional estimates.You can get started day or night by telling us what you’re looking for. 

Once we receive your request, we get to work — using satellite imaging, aerial views, and field measurements. One of our state-certified estimators will meet you at your home to discuss your project and provide a free inspection. Then we plan and design options to fit your needs and your budget.

Here’s where you’ll notice another difference: we’re independent, and work with a wide range of high-quality materials. We’ll help you choose the right finish for your roof or siding project for the right looks and performance. And we’ll do it all for a competitive price, because we volume-purchase and warehouse our supplies.

With Premier’s quality workmanship, materials, and price, your dream home is just a step away.

Getting Ready For Winter Part 1: Fall Roof Work for Better Winter Weathering

October 5th, 2015 by IFI Admin

Fotolia_11171892_XSIt’s officially autumn in Grand Rapids, MI, and that means winter is not far behind. Is your roof ready for another West Michigan winter? In our three-part series, we’ll help local homeowners avoid the scourge of ice dams and other winter weather perils with some simple pro-active tips and possible advance remediation. Don’t want to do it yourself? Contact Us for a Free Pre-Winter Roof Inspection, gutter cleaning services, gutter guards, or repair estimates!


1. Clean Your Gutters

The first, and simplest thing to do come autumn is to clean, and guard your gutters. If you’re a Do-It-Yourself type, you can clean your gutters on most homes using a ladder, safety harness, and hose or hand-scoop. If you’re truly intrepid, you may use a power washer, but be careful you don’t apply too much force or cause unsafe conditions. After removing debris from your gutters, be certain to clean the area around your downspouts. You want to avoid a build up of debris, ice and snow here to prevent gutters from backing up during freezing rain and snow melt events.

To make this job easier for NEXT year, consider “guarding” your gutters. Gutter guards help avoid blockage in gutters that ultimately can lead to ice dams.

2. If Able, Visually Inspect Roof Surface

While you’re cleaning your gutters, it’s a great time to look for the following problems that should be repaired before winter:

a) Missing Shingles – do not leave these for spring. Call us for a repair estimate but do not go through winter with missing shingles!

b) Flashing condition – look for areas where flashing is coming away from your chimney, soil stack, vent or other roof projections. Flashing prevents these areas from leaking.

c) Shingle deterioration and/or organic growth – Moss and lichens are more than a cosmetic issue on many kinds of roofing materials – asphalt shingles, roll roofing, wood shingle roofs, wood shake roofs. By holding moisture against the roof surface, lichens and moss speed the wear of the asphalt shingle surface in freezing climates by increasing frost damage to the mineral granule coating on the shingles.

In some cases, a roof cleaning can gently remove organic matter to extend the life of shingles. In other cases, shingles may be too fragile to withstand cleaning and may require replacement, preferably with algae-resistant asphalt shingles.

d) Hail Damage – If you’ve had a hail storm over the last year and haven’t had your roof inspected, now would be a good time to get a Free roof inspection. Damage can be difficult to assess and document if you let it over-winter.

3. Next stop is your ATTIC

  • Check for stains and evidence of past leaks
  • Inspect your home for air leaks in the ceiling so warm air doesn’t leak into the attic. Doing so will not only prevent ice dams from forming, it will limit cold air drafts inside and reduce energy bills.

Read our next installment coming soon about Roof Ridge Vents and Air Flow to Avoid Ice Dams.




Getting Ready for Winter Part 2: Ice Dams Be Damned

September 24th, 2015 by IFI Admin

Fotolia_51481622_XSSome winters are rougher than others in Michigan in terms of Ice Dams, and while at Grand Rapids Roofing by Premier, we’re hoping for a mild winter, we’re ready if it’s rough!  Understanding and managing attic air temperatures through insulation and venting is one of the best proactive steps you can take to avoid ice dams this winter.

To prevent ice dams, you need to keep the roof cold so that the snow on the roof dissipates without making large amounts of meltwater that then refreezes. The underside of the roof deck should not exceed 30 F. The way to achieve this is to ensure that there is adequate insulation, ventilation, and to seal all gaps that let warm air pass into the attic from the house.

Improving Ventilation

Ventilation introduces cold air into the attic and allows heated air to escape rapidly. One of the best things homeowners can do to help prevent ice dams is to add Ridge Vents to their roof to improve ventilation.

Benefits of Ridge Vents

  • Works year-round to ventilate the attic
  • Provides evenly distributed ventilation along the entire underside of the roof
  • Slim design for visual appeal
  • Provides a higher volume of airflow per square foot of attic area than any other fixed-vent system
  • Design maximizes airflow across the entire underside of roof sheathing
  • Changes in wind direction have no significant effect on vent performance
  • Wind driven rain resistant to 100 MPH

Contact Us for information about economical and pro-active Ridge Vents.

Improving Insulation

If you decide to add more insulation to your attic to help control the temperature, note that it is important to keep an air space between the roof deck and the insulation in order to prevent a condensation buildup that can delaminate the roof deck. Prior to insulating, install polystyrene rafter air channels.

More insulation on the attic floor helps keep the heat where it belongs.

Additional Tips to Stop Heat Leaks

  • An unsealed attic hatch or whole-house fan is a massive opening for heat to escape. Cover them with weatherstripped caps made from foil-faced foam board held together with aluminum tape.
  • Make sure that the ducts connected to the kitchen, bathroom, and dryer vents all lead outdoors through either the roof or walls, but never through the soffit.
  • Spread fiber-reinforced mastic on the joints of HVAC ducts and exhaust ducts. Cover them entirely with R-5 or R-6 foil-faced fiberglass.
  • Seal around electrical cables and vent pipes with a fire-stop sealant. Also, look for any spots where light shines up from below or the insulation is stained black by the dirt from passing air.
  • Old-style recessed lights give off great plumes of heat and can’t be insulated without creating a fire hazard. Replace them with sealed “IC” fixtures, which can be covered with insulation.

Need help getting your home ready for winter? Contact Us for a free attic and ventilation inspection.



Getting Ready for Winter Part 3: How Much Snow Weight Can Your Roof Support?

September 24th, 2015 by IFI Admin

Snow load for michigan roofsAt Grand Rapids Roofing by Premier Exteriors, we’re helping West Michigan Homeowners get ready to meet — and beat — old man winter. Though the leaves have barely started to turn, early-bird homeowners can help ensure their roof is ready to withstand the rigors of a Michigan winter.

In this primer, learn from the Insurance Institute for Business & Home Safety how to assess the risk of rooftop snow and ice accumulation.

If you’d like to inspect the condition of your roof before the snow flies, Call 866.497.7663 or Click for a FREE pre-winter roof inspection by Premier.

Evaluate Your Risk of Rooftop Snow/Ice Accumulation

Melting snow tends to more quickly run off of steep sloped roofs with slopes greater than 3 inches of slope in 12 inches of horizontal distance, particularly the steeper ones that are typically found on houses in northern climates. Ice and snow tend to more readily accumulate on low slope and flat roofs over porches, lanais, or parts of a home that are next to a taller section of the house, especially during high winds.

How much snow is too much for your roof to handle?
Estimate How Much the Snow on Your Roof Weighs Using These Guidelines from IBHS

Fresh snow: 10–12 inches of new snow is equal to one inch of water, or about 5 lb per square foot of roof space, so you could have up to 4 feet of new snow before the roof will become stressed.

Packed snow: 3–5 inches of old snow is equal to one inch of water, or about 5 lb per square foot of roof space, so anything more than 2 feet of old snow could be too much for your roof to handle.

Total accumulated weight: 2 feet of old snow and 2 feet of new snow could weigh as much as 60 lb per square foot of roof space, which is beyond the typical snow load capacity of most roofs.

Ice: 1 inch of ice equals 1 foot of of fresh snow.
Snow Removal May be Necessary to Avoid Roof Collapse

If you are in the “danger zone” according to chart above or if the loads you estimate based on the thickness of the various types of snow and ice exceed 20–25 psf, you should consider removing snow from your roof. For safe removal that won’t endanger you or damage your roof, use a snow rake with a long extension arm that will allow you to remove the snow while standing on the ground or hire a snow removal contractor.


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