Spring Special: $500 Off A New Roof!

April 30th, 2019 by IFI Admin

$500 Off New Roof LogoSpring has finally sprung in West Michigan, and Premier Roofing & Exteriors is celebrating by offering $500 off any new roof!

We’ve delivered high-quality results to over 5,000 happy homeowners in the greater Grand Rapids area and beyond. Our friendly estimators work with you to choose the best roofing options at affordable prices, and we’re committed to being fast, thorough, and friendly. As a locally owned and operated roofing company, we care about our community and know how to make a roof stand up to West Michigan winters.

To take advantage of our $500 Off Spring Special, call us at (866) 497-7663 or fill out our Free Estimate Form.

Be sure to act fast, though — this offer expires May 31st, 2019.


*Deal cannot be combined with any other promotion. Offer expires 5/31/2019.

SBS Shingle Technology – High-Resistance Architectural Shingle Options

April 7th, 2019 by IFI Admin

Premier Roofing & Exteriors recently completed this SBS Shingle Roof in Grand Rapids, MI using CertainTeed’s new Northgate product, which is impact-resistent and an excellent choice for cold weather application for durability.

Premier Roofing and Exteriors knows that West Michigan weather can be rough on asphalt shingles. That’s because our rapid response team is often first on the scene to repair storm-damaged roofs in Grand Rapids and surrounding areas.

We’re excited to share the latest roofing technology to combat hailstones and high winds. You may have heard about SBS Shingle technology, but are wondering if it’s the right choice for your home. Here’s a review of the manufacturing process, plus two of our favorite high-resistance architectural shingle options.

What Is SBS Shingle?

SBS stands for styrene-butadiene-styrene shingle, which means the asphalt is blended with polymer, creating a more flexible, thermal-resistant and crack-resistant product. The  (SBS) polymers add rubber-like characteristics. The end result is more flexible, can be installed in lower temperatures, and retains surface granules better than standard shingles.

Although SBS has been used in commercial roofing for many years, its use in residential shingles is a relatively new trend, prompted in part by promotion from insurers together with homeowners seeking greater longevity in roofing materials. One manufacturer, CertainTeed, for example, estimates the SBS adds 10-years of lifespan to the average roof. Atlas’ StormMaster has been around since the early 90s. But many viewed these as niche products. That’s changing. SBS Shingle has been enjoying a surge of popularity, with new manufacturers entering the game in recent years.

This expansion of the premier shingle lines throughout the industry means more choice and style options for homeowners. SBS Shingle is a perfect candidate for West Michigan roofs that endure extremes in temperatures and stormy weather. And now it’s available in beautiful, designer styles such as shake and slate look-alikes.

StormMaster high impact shingles shown to illustrate Premier Roofing and Siding Grand Rapids designer shingle optionsAtlas StormMaster Shingles

Atlas StormMaster® shingles are designed to resist the harshest weather conditions including high wind, pounding rain and destructive hail. StormMaster® shingles are made with a rubberized polymer, styrene-butadiene-styrene (SBS), specifically designed to make the shingles flexible, strong and durable. SBS modified asphalt shingles deliver unique benefits like superior impact, wind and water resistance.

During the manufacturing process, the SBS bonds to other raw materials in the shingle, creating an elastic network that behaves like rubber, allowing it to flex when impacted. StormMaster Shake & Slate Class 4 Impact rated shingles from Atlas are not warranted against hail, but they will better resist the damaging impact that comes with hail when compared to standard asphalt shingles.

In addition to impact-resistance, StormMaster® shingles feature Scotchgard™ Protector from 3M, which helps prevent the appearance of black streaks caused by algae. Additionally, StormMaster shingles are built with HP Technology, featuring a 130 mph wind limited warranty.

Ed Todd, Director of Product Management for Atlas Roofing, says their SBS-modified shingles resist cracking and shrinking in both hot and cold weather climates.

“SBS causes our shingles to withstand weathering longer,” says Todd. “We use SBS in our StormMaster line because the SBS provides better adhesion to hold the surface granules better, and it also causes them to weather longer. The granules stay on the shingle longer than with conventional blown asphalt.”

In one of the required ASTM tests, the fan-driven wind is blown at 110 mph onto the shingles for two hours straight in an attempt to blow the shingles apart. In another ASTM test, wind gusts are blown onto the shingles to replicate wind storms of up to 150 mph. In hail storm tests, Atlass drops steel balls up to 2″ in diameter from 20 feet above the shingle to try and crack it.

CertainTeed Northgate SBS Shingle

This year, popular manufacturer CertainTeed came out with its version of a SBS modified asphalt shingle. The rubberizing aspect of SBS allows greater flexibility so the shingles resist cracking even in extreme cold-weather, allowing for year round application. SBS also offers superior granule adhesion which is one of the key components in protecting the shingle against the elements.

Features & Benefits

  • Class IV Impact Resistant, the highest rating available
  • Greater cold-weather flexibility
  • Increased ductile properties and granule adhesion
  • Enhanced crack resistance
  • Better weatherability
  • Shrink resistance

Both products are great options to create beautiful, storm and wind-resistent roofs that will last longer in West Michigan weather. Talk to one of our estimators for samples and recommendations specific to your home by filling out our FREE ESTIMATE form.

Premier Difference: What Makes This West Michigan Roofing & Exterior Company Right for You?

February 13th, 2019 by IFI Admin

As Dave Ramsay says, “For Affordably Quality, Choose Premier.”

Premier Roofing and Exteriors has earned high praise for its quality workmanship and competitive pricing in more than 5,000 homes across West Michigan. This introductory video will show you what sets Premier apart from the rest: from local ownership to passionate staff craftsmen and women.

Transcript for those using assistive technologies:

I’m Ryan Balcom, owner of Premier Roofing and Exteriors, serving Grand Rapids and West Michigan. We’re family-owned, local, and like any service company, we’re only as good as our last job.

We’re different from other home improvement companies because of our people, our passion, and our solutions. I hire professionals that’ll treat your home like it’s their own.

We employ our teams year-round to keep the best talent with the most experience. Our state-certified professional estimators won’t give you a hard sell — they’ll give you solutions on your budget and your timeline.

We love what we do, and we enjoy making homeowners happy. With every Premier project, you can expect first-class workmanship from passionate craftsmen. It’s why 5,000 homes in West Michigan have Premier roofs and exteriors.

Why not add yours today?

Premier Difference: Locally Owned, Quality Craftsmanship, No High-Pressure Sales

February 13th, 2019 by IFI Admin

Premier Roofing and Exteriors has helped more than 5,000 homeowners in West Michigan get the high-quality results they want at an affordable price. How do we do this? It starts with a professional estimate, includes volume purchasing to keep material costs low, and concludes with beautiful and long-lasting roofing and siding installations. Check out the video below:

Transcript for those using assistive technologies:

We don’t give away free windows to set a high-pressure sales appointment. But we do give free, professional estimates.You can get started day or night by telling us what you’re looking for. 

Once we receive your request, we get to work — using satellite imaging, aerial views, and field measurements. One of our state-certified estimators will meet you at your home to discuss your project and provide a free inspection. Then we plan and design options to fit your needs and your budget.

Here’s where you’ll notice another difference: we’re independent, and work with a wide range of high-quality materials. We’ll help you choose the right finish for your roof or siding project for the right looks and performance. And we’ll do it all for a competitive price, because we volume-purchase and warehouse our supplies.

With Premier’s quality workmanship, materials, and price, your dream home is just a step away.

Attractive Residential Flat Roof or Low Slope Options

December 21st, 2018 by IFI Admin

If your home has an addition, a porch, a 3-season room or an attached carport, you may have struggled in the past to find low slope/flat roof solutions that have “curb appeal” and at the same time stand up to Michigan weather.

Flat Roof/Low Slope Solutions from Premier

Low slope roofs (often called flat roofs, but which are not technically flat because they have positive drainage) pose real problems for homeowners because shingles will fail in low slope deployments. Options such as TPO membrane roofs or EPDM and PCV membrane roof systems don’t offer the aesthetically pleasing materials to color-coordinate with your shingles and require more elaborate installation methods.

While Premiere is qualified and experienced in commercial grade TPO, EPDM and PVC roof systems, it also offers residential homeowners a warrantied, multi-layered solution that can match your shingles and live up to the demands of our West Michigan weather.

Fantastic Flintlastic – An SBS Modified Bitumen Membrane

CertainTeed manufactures a product called Flintlastic that is practical, cost-effective and aesthetically pleasing. It is granular-surfaced just like shingles and is an SBS modified bitumen membrane roof that is self-adhering. It comes in seven colors to coordinate with Certainteed’s designer shingles and create a nice flow from an adjacent steep pitched roof.

Flintlastic SA Cap is available in 8 colors, plus white and CoolStar highly reflective granules.

Great Product – Great Warranty Options

CertainTeed Flintlastic® SA roofing membrane is a premium, self-adhering SBS modified bitumen roofing material that is available in 2 or 3 ply applications with a warranty that ranges from 12 years to 20, depending on application specifications.

In addition to being one of the only warrantied flat roof products available for the residential market,  Flintlastic SA Cap white also meets or exceeds ENERGY STAR® requirements for slopes greater than 2:12″.

Are you looking to solve a flat roof problem? Contact Premier for a FREE ESTIMATE and ask about Flintlastic!

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Fall Special: $500 Off A New Roof!

November 12th, 2018 by IFI Admin

Fall has arrived in West Michigan, and Premier Roofing & Exteriors is celebrating by offering $500 off any new roof!

We’ve delivered high-quality results to over 5,000 happy homeowners in the greater Grand Rapids area and beyond. Our friendly estimators work with you to choose the best roofing options at affordable prices, and we’re committed to being fast, thorough, and friendly. As a locally owned and operated roofing company, we care about our community and know how to make a roof stand up to West Michigan winters.

To take advantage of our $500 Off Fall Special, call us at (866) 497-7663 or fill out our Free Estimate Form.

Be sure to act fast, though — this offer expires November 30th, 2018.


*Deal cannot be combined with any other promotion. Offer expires 11/30/2018.

What To Do After a West Michigan Storm…

April 28th, 2018 by IFI Admin

One hallmarks of a West Michigan summer is the occasional violent storm. Do you know what to do if your roof is damaged by wind, rain or hail? In this video, two pros from Premier Roofing and Exteriors explain the best steps to take to prevent further damage and experience a smooth insurance claim. Don’t go it alone, and don’t DIY dangerous roof work. Call Premier for rapid storm response and professional evaluation of West Michigan storm damage. Premier is a trusted name in the insurance industry.

Ice Dam Management & Prevention in West Michigan

January 5th, 2018 by IFI Admin

ice dam remediation grand rapids mi illustrated by house with iciclesAfter a comparatively gentle winter in 2017, the northern phenom of ice dams are back in West Michigan with a vengeance. Sub-zero conditions and building snow have homeowners scrambling to prevent the kind of problems nearly everyone experienced in the harsh winter conditions of 2014.

What Causes Ice Dams?

You might think the obvious answer to this question is “snow.” However, that’s only part of the complex interaction that actually causes ice dams. The variables that interact include the amount of heat loss from a house, snow cover, and outside temperatures. For ice dams to form there must be snow on the roof, and, at the same time, higher portions of the roof’s outside surface must be above 32°F while lower surfaces are below 32°F. For a portion of the roof to be below 32°F, outside temperatures must also be below 32°F.

ice dam illustration by NOAAThe snow on a roof surface that is above 32°F will melt. As water flows down the roof it reaches the portion of the roof that is below 32°F and freezes. Voila! – an ice dam.

The dam grows as it is fed by the melting snow above it, but it will limit itself to the portions of the roof that are on the average below 32°F. So the water above backs up behind the ice dam and remains a liquid. This water finds cracks and openings in the exterior roof covering and flows into the attic space. From the attic, it could flow into exterior walls or through the ceiling insulation and stain the ceiling finish.

Here’s a brief guide of what to do now, and what to do in the future to help prevent breaches from built-up ice dams. Call us if you need assistance, and never climb your roof in winter conditions.

Garelick roof rake with wheels illustrating grand rapids ice dam remediationWhat You Can Do Now:

1. The Roof Rake is your friend. It may not SEEM like it’s your friend when you’re bracing against the arctic chill and gently scraping the accumulating snow off your roof, but don’t worry, the workout will warm you up soon enough! Reducing the snow load on the approximate 2 feet to your warm wall line will help stop water from backing up under your shingles because you’re eliminating one of the ingredients necessary for the formation of an ice dam. However, take care not to damage the roofing materials. To prevent damage, we like roof rakes that have wheels like the Garelick shown right.

2. In an emergency situation where water is flowing into the house structure, making channels through the ice dam allows the water behind the dam to drain off the roof. Hosing with tap water on a warmer day will do this job, or loading calcium chloride into nylons will also melt out a channel. Work upward from the lower edge of the dam. The channel will become ineffective within days and is only a temporary solution to ice dam damage. We do not recommend chiseling out a channel as you may cause substantial damage to your roofing material.

3. Something to try:  Take a box fan into the attic and aim it at the underside of the roof where water is actively leaking in. This targeted dose of cold air should freeze the water in its tracks. This will only work if your attic is already vented well enough for the air to be very cold. Don’t do this if the attic air is warm.

Premier Roofing can assist in emergency ice dam remediation that requires getting up on the roof, channeling, and planning remediation measures. Do not go up onto the roof yourself without a safety line and do not use tools to channel into the ice – Contact Us for help. Read on for remediation recommendations below regarding the installation of water shield and correcting attic venting to create a more uniform temperature and improve air flow.

What You Should Do Later:

A three-pronged attack can help you combat future ice dam damage. First, you want to create uniform temperatures across the surface of your roof. This is where insulation and attic ventilation come into play. In addition, you want an impenetrable barrier to prevent water damage even if a dam develops. This is where modern underlayment options can vastly improve the protection of your roofing system and deck.

Sealing Areas Where Heat Transfers to the Attic:

Heat from the house travels to the roof surface in three ways: conduction, convection, and radiation. Conduction is heat energy traveling through a solid. Heat can transfer from inadequate or ruined (wet) insulation, through chimneys, ductwork, or exhaust vents. One way to help identify air leaking is called a blower door test. Infrared cameras will also help identify areas where additional sealing and insulation should be added. Long-term, sealing the “envelope” of your home heat from the attic will help avoid ice dams overall.

  • Seal all points where warm air leaks from the living space into the spaces immediately below the roof sheathing.
  • Insulate the living space well enough to prevent conduction and convection of heat through the ceiling.
  • Vent the space between the insulation and the roof sheathing, so any heat that does leak through is carried away.
Atlas Ridge Vent as example of ice dam remediation grand rapids mi

This diagram shows an Atlas Techni-flo engineerd Ridge Vent.

Ridge Vents – An Economical Improvement

In the old days, homes were built with soffit vents alone. More current ventilation strategy depends on the installations of ridge vents to help keep the roof temperature uniform. This will improve air flow that cools the deck. However, once snow-covered, ridge vents are less effective, so are not a stand-alone solution in an ice dam emergency. But long-term, ridge venting is shown to extend the life of your roofing materials and improve the energy envelope of your home throughout every season, including winter.

Install Water-Repellant Membrane

This extra protection will have to wait until you’re ready for a rip-off and replace of your shingles, but don’t miss the opportunity when getting a new roof to install today’s space-age water-repellant membrane. The extra protection is wholly worthwhile.

This video by roofing material manufacturer, Certainteed, shows the installation of its Winter Guard underlayment, one of several options available through Premier Roofing:


Adding Heat Tape – Sometimes

If carefully installed and turned on only during freezing conditions, a zig zag line of heat tape on trouble spots near your eaves may help reduce ice damming. However, heat cable doesn’t fix the root cause of the problem: too much snow on a roof that’s overheated because warm air is leaking into your attic. At best, heat tape is a band-aid solution. However, there are some instances where it can improve conditions when all other efforts have been exhausted.

If you need help managing your ice dam, Contact Us.

Home Show Recap – Time to Design Your Dream!

March 7th, 2017 by IFI Admin

We had a great time at the West Michigan Home and Garden Show over the weekend. If you missed the home show or didn’t have a chance to stop by our booth, check out the quick video below where Josh Bell will fill you in on some of the favorite trends in new roofing and siding materials. Talk to us if you’d like help give your home a complete makeover, or about any of your roofing, siding and window needs!

Explore Roofing and Exterior Home Renovations at the West Michigan Home and Garden Show in Grand Rapids

February 13th, 2017 by IFI Admin

Roofing, Siding and Window Renovation diagram showing scope of work by Premier Roofing and Siding pro team in Grand Rapids, MI

Premier Roofing and Exteriors will be welcoming visitors their booth at the West Michigan Home and Garden Show Thursday, March 2 through Sunday, March 5 at the DeVos Place in Grand Rapids, MI. Stop by to see the latest roofing surfaces popular for West Michigan weather, including lifetime shingles, standing seam metal options, cedar shake and slate. Learn how you can save up to $500 off your next project.

Premier will also be available to discuss the latest home renovation products to give your home a full makeover, from vinyl siding that looks like batten to vinyl replacement windows to light up your favorite spaces.

Home Renovation Trends in Roofing & Siding in 2017

“There are so many options today to beautify your home and save on energy costs and future maintenance at the same time,” said owner Ryan Balcom. “We’re really excited about some of the new material options offered by our product partners — the quality keeps going up, and the comparative costs of materials is coming down,” Balcom said.

For example, CertainTeed has introduced Belmont Luxury Shingles that replicate slate roofing for a fraction of the cost of genuine slate, and are far more cost-effective to use than their synthetic predecessors, Balcom said. (See our review here.)

As baby-boomers age, home renovation experts are finding more people wanting maintenance-free exteriors that will outlast retirement. Lifetime shingles and new siding options, or longevity items like metal roofing, have become increasingly popular. Stylish designs are achieved by using a mix of products to bring out the natural beauty of your home’s architecture and setting.

Stop in and say Hi to our team of Roofing and Exterior pros!

“We love helping people design their dream renovation,” said Balcom. “We’re locally-owned and are proud to have helped more than 5,000 homeowners in Grand Rapids, Holland, the Lakeshore, and other areas of West Michigan transform their homes.”

In addition to planning your dream renovation, the Home and Garden show features lots of fun activities for the whole family. On Saturday, there’s a Pancake Breakfast from 9 a.m. until 11, and kids get in free till noon. The Blandford Nature Center will give a LIVE Birds of Prey Presentation from 1-2 p.m. Throughout the weekend, the seminar schedule features tips on organization, gardening, cooking and more.

Admission is as follows, and tickets can be purchased online here.
Adult – $10 | Child (6-14) – $4 | 5 & Under – Free
Multi-Day Pass – $20 – come and go as you please for all four days of the West Michigan Home & Garden Show! Available only at the DeVos Place Box Office.

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